Archive for month: September, 2013

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    Understanding Data Types: The Basics

    Monday 30th September, 2013 While it’s no secret that data is a ‘BIG’ deal in the online advertising landscape, the jargon generator has been in overdrive for a while now and the surrounding terminology is far from clear. Below is a quick guide to understanding the relationships between data types: 1st Party data is data collected on your owned propert...

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