Seeking to connect with companies that operate within specific business areas or professions has always been problematic – and there is no programmatic solution out there to do the job…
until now …
We are proud to bring to market our B2B Programmatic Solution.
At first glance B2B and programmatic may seem like an unlikely pair of bed-fellows. B2B is renowned for its highly targeted campaigns seeking out tiny niece markets and enormous amounts of planning aimed at predicting someone’s every move and preference – often using expensive and time consuming direct buys with specific publishers.
This was our central concept when MEDIATA began the process of developing our B2B Programmatic solution. We wanted to offer a product that will, over time, build a definitive B2B audience customized to the exact requirements of our clients. We wanted to build a process that would grow, develop and expand with every campaign and impression delivered.
The real key to success is the way in which the audiences are developed and curated; ultimately allowing communication with a specific client.
The entire process is cyclic – with new data constantly updating and refining the old data and building a unique fully segmented audience. These unique segments are populated with potential customers for the client’s products.