Retail marketing is one of the most competitive areas – with so many companies competing for the customer’s attention and seeking to acquire advertising impressions. A crowded marketing environment puts a extraordinary emphasis on ensuring that campaigns are successful – including targeting the right messages, to the right audiences, when they’re...

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As a contemporary marketer, it’s virtually impossible to disregard the impact that programmatic media buying is having on the digital world. The technology involved with programmatic buying is having a deep impact on the way that consumers interact with brands, in addition to the way that brands develop a greater return on their investments. Programm...

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Any successful marketing campaign has to ensure that all the individual elements are working as a cohesive unit toward the ultimate goal of making sales. This article explores the ways in which B2B campaigns (particularly large accounts) can benefit from a coordinated Content Marketing program. Which is easier to market — chocolate bars or 3D laser s...

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The practice of interruptive, in-your-face advertising is so 2015. So what are successful marketers doing instead? Stop the Interruption: How Meaningful Marketing is Replacing Intrusive Ads and Driving Results. The need for marketers to deliver value and adapt to changing consumer demands ​How meaningful marketing impacts the value exchange Leveraging dig...

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Mediata’s India based development team, managed locally by Bharath, took some time out of their work on Mediata’s location profiling platform totals part in the IBM hackathon. Competing with over 80 mix-teams of developers, UX/UI designers, entrepreneurs and creatives, Mediata’s partners in India Bharath, Piyush, Vivek and Sanjitha were challenged...

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