Their extensive background in and knowledge of the digital industry holds true value to the organisation and the staff. Together, these individuals serve as the backbone for MEDIATA’s Business intelligence.



Both CEO and owner of MEDIATA. Ali brought Valued Interactive Media to market five years ago. As the CEO, Ali oversees all activities across the entire organisation and is constantly searching for new business opportunities worldwide to further grow MEDIATA’s digital footprint.

General Manager


Lincoln oversees all operations across the ANZ region, while fostering relations with clients and marketers on the utilisation of Data Science & Product Development. Prior to joining MEDIATA, Lincoln managed a team of Technicians and Project Managers who were responsible for some of the largest IT networks in Australia such as Woolworths, NAB, Westpac and ANZ.