DEMAND SIDE PLATFORM
Developed with flexibility at the core, MEDIATA can meet practically any ad requirement from simple retargeting through to custom forms, real-time APIs and social or video integration. Real-time advertising is about personalizing each ad to match each viewer’s needs today. The more data points provided, the more effective the ad. MEDIATA can handle the industry’s most challenging data and targeting needs routinely.
Successful campaigns need deep ad personalization targeted using multiple parameters including 1st & 3rd party data, geo, time of day and more. MEDIAITA can integrate any format of advertiser data including XML data feeds, site scraping, API or flat files. Our powerful data scripting vastly extends data signal availability and thereby deeper targeting.
Granular analytics and reporting provides the learning needed for auto-optimization and human campaign adjustment to maximize performance.