BandT: Mediata And Skyhook Roll Out Geo-Location Partnership
Friday 25th July, 2014
Following a successful R&D and pilot program, Mediata and Skyhook Wireless today announced their international partnership to leverage Skyhook’s Hyperlocal IP positioning capabilities as part of Mediata’s proprietary digital audience targeting platform.
The results of the pilot demonstrate an average 20% uplift in performance metrics, across CPA and CPC campaigns, versus other IP location providers.
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