TWMG: Mediata Has Released The First “Hyperlocal” Targeting For Mobile in Australia
Wednesday 23rd July, 2014
Mediata, an audience management specialist, has claimed to be the first Australian company who employs geo-targeting campaigns beyond mobile after cooperating with location specialists Skyhook to drive “hyperlocal” targeting.
Skyhook’s Hyperlocal IP technology was employed by Mediata to put positioning capabilities for local targeting campaigns. The service said to have 100 metres reaching from the mobile device.
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