MEDIATA & Inivio Announce Partnership
Friday 30 July, 2013
MEDIATA has licensed Veda, Asia-Pacific’s leading provider of consumer and commercial data intelligence and insights geo-demographic neighbourhood classification system.
Lincoln Eastment, MEDIATA’s CEO of Australia and New Zealand said, “We have licensed LandScape as it will enhance and add to MEDIATA’s anonymous user profiles library (behavioural segments) to ensure advertisers are more accurately matched to audiences – for a greater ROI”.
Developed locally, LandScape geo-demographic segmentation system incorporates credit information drawn from the Veda Advantage credit bureau in Australia and New Zealand.
MEDIATA’s recent rebrand from Valued Interactive Media (better known by agencies as VIM) follows a period of expansion for the business across Australian and New Zealand markets.
Lincoln added, “LandScape incorporates the most recent CENSUS to describe 16.5 million consumer’s lifestyles, their neighborhoods and how they live their lives and spend their money as well as purchasing intentions. What this means for advertisers is reduced wastage as we marry the right audience for the right offer.”
For further information please contact [email protected]