Brands often have extensive product data on existing customers but scant insight into their true socio-demographics which results in customers receiving misaligned messages.

Profiling your existing customer database against Personas gives you more insight into who your actual customers are.

Having understood the segments your customers are in with MEDIATA’s Persona Data solution it becomes possible combine creativity with the precision of programmatic delivery. This unique combination allows personalized messages to be delivered to each segment.

Communicating with the audience in a relevant way through personalized creative will drive results, enable you to grow your customer base and sell more products. It also provides relevant insights to be able to select the right prospects for specific products and greatly improve your marketing efficiency.