Case Studies

  • Travel Case Study

    Challenge MEDIATA was tasked by a major international airline to convert active considerers into purchasers and prospect for new customers. This was a pure performance campaign, with an aggressive ROI target of 200%. Solution By placing MEDIATA pixels on the client’s home page and selected pages of the ticket purchase process, MEDIATA began building a […]
  • Transaction Case Study

    Challenge This major Banking client was looking for a way to gain a strong competitive advantage within the ‘Everyday Transaction Accounts’ product market. MEDIATA was given an aggressive eCPA target of $140. MEDIATA was pressured to perform well above average due to the large amount of competitors within the Banking sector. Hence, effectively targeting the […]
  • Savings Case Study

    Challenge A leading Australian Bank asked MEDIATA to assist on a campaign which was underperforming. Due to the condensed timeframe, performance had to scale up fast. The challenge was to perform strongly without access to retargeting, which was being handled by another party. This put an emphasis on identifying audiences that would perform quickly with […]
  • Retail Case Study

    Challenge This major electronics retailer, a new arrival into the New Zealand market, was looking for a way to increase the effectiveness of its ‘always on’ tactical campaign. The retailer was conscious about staying under the target CPA. Solution MEDIATA was approached by the retailer’s media agency to suggest a solution which would quickly bring […]
  • Mortgages Case Study

    Challenge This major consumer banking division wanted to acquire a large amount of new customers for their ‘Mortgages’ product. This campaign was to be the re-launch of their product, thus MEDIATA faced the challenge of successfully optimising towards leads, working to an ambitious eCPL target of $150. Solution MEDIATA opted for the most relevant audience […]
  • Lending Case Study

    Challenge MEDIATA was asked to run an effective two month campaign for a well-known banking provider. The campaign solely promoted their new ‘Lending’ product, thus prospecting for new customers was the lead driver. The main challenge for MEDIATA was the pressure to convert users to a brand new product, and still perform well against the […]
  • Insurance Case Study

    Challenge MEDIATA was asked to produce an effective three month online campaign for a leading Australian Life Insurance provider. The client already had a retargeting strategy but wanted to prospect, in a cost effective manner, for new customers. This was a performance campaign with an aggressive ROI target. Solution By placing pixels on the client’s […]
  • Education Case Study

    Challenge This major, ANZ based, private education group needed to keep their eCPA under $100 while running enrolling activity in a condensed time period. Because of the large range of courses on offer, the campaign success hinged on ensuring that the audiences were correctly matched to the relevant college courses. Solution MEDIATA opted for a […]
  • Credit Cards Case Study

    Challenge This major consumer banking client was looking for a way to increase the effectiveness of its credit card campaign by converting new customers. The client asked MEDIATA to deliver a solution that would achieve an eCPA of $200 or less – and do it without the ability to retarget users (this component was being […]

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