Programmatic Marketing Solutions and Products
MEDIATAPLATFORM employes a wide range of programmatic solutions and products to provide practical solutions for digital marketing campaigns. None of our programmatic solutions are fixed or stand alone, they can be combined or customised to blend with overall marketing mixes.
MEDIATA’s Core Product Stack
The unique positioning of SENGINE goes far beyond the ubiquitous ‘product survey’ and directly delivers messages that are relevant to your customers’ current sentiment
Search re-targeting allows you to show banner ads across the web to people who have recently searched for keywords that are relevant for your business.
Personas increase relevance & personalization for brands looking to connect with consumers. They are designed to reduce CPA costs in campaigns by providing precise targeting & messages that are relevant & engaging for customers.
Communicating with your audience in a relevant way through personalized creative will drive results, enable you to grow your customer base and sell more products.
Prospecting is perhaps the most vital goal within digital marketing, our outstanding Active Prospecting system fully delivers against the pledge of delivering the right ad, to the right person at the right time – and at the right price by leveraging Machine-driven behavior modeling and generating real-time predictions based on high volumes of data.
This process requires sophisticated machine learning algorithms to properly identify, evaluate, continually monitor and score data attributes in order to generate high probability outcomes.
MEDIATA does this by combining best in market data, our proprietary delivery system and engaging the power of AI machine learning algorithms to relentlessly optimize all aspects of a campaign.
MEDIATA has developed a stunning new product which ensures we capture the right people to enable an ongoing conversation between them and the advertiser.
Machines and humans work together to optimize campaigns to KPI’s, driving excellent results along with vital campaign and market insights. Our DMP planning system ensures that pre campaign planning has full knowledge of the data and inventory available.