Search re-targeting allows you to show banner ads across the web to people who have recently searched for keywords that are relevant for your business.
A user conducts a search – their search is for a keyword that is part of the hotel’s campaign keyword list. With the search completed, the user leaves the search engine and surfs around the Internet. As they visit websites the user becomes a candidate to be shown a display advertisement from this campaign based on the data from their previous search history.
For example, a user searching for “weekend hotel deals in Auckland” (assume that this keyword phase is in the campaign’s keyword list) has shown interest and intent and is now a qualified potential customer that will be shown a display advertisement on the client hotel’s behalf.
How Does Search Re-targeting Work?
With search re-targeting a display advertisement is only shown if the user has previously searched for a keyword or keyword phase that is being specifically targeted by the client.
Potential new customers search for keywords related to your business. For example, for a shoe store, “pink shoes” would be a highly relevant and frquently keyword or phrase.
A data cookie is placed in the users’ browsers after they have performed a search. This process enables users to be contactable and creates audience segments in real time.
When your campaign settings match the audience segments, users are identified and see your ads displayed on Facebook or on any website they’re browsing.
Why is MEDIATA Search Re-targeting so efficient?
Unfortunately, the inventory available for advertising in search engines is at best limited. Also, with advertisers competing for top positions, both organic and paid listings can become prohibitively expensive.
MEDIATA’s Search Re-targeting goes beyond traditional search engine marketing and leverages the low-cost display advertising inventory. Because our system takes full advantage of display inventory and search signals for targeting, search re-targeting is a highly efficient way to reach potential new customers for brands and business.
Want to know more about re-targeting?
Simply get in contact and we will devise a strategy as to how best bring this efficient and dynamic system to your products or services and begin improving your profitability.