MEDIATA Announce Rebrand
Tuesday 9 July, 2013
Valued Interactive Media (VIM), one of the leading audience management and technology platforms in APAC, are pleased to announce the rebranding of the company.
VIM was launched to market in July 2009 and has since enjoyed considerable success delivering audiences that drove thousands of successful online campaigns across Australia and New Zealand.
The rebranding follows a period of expansion for the business and will see the company trading under the new name MEDIATA.
Ali Ryan, Managing Director announced, “Like everything we do – our decision to rebrand was data driven. MEDIATA sits on the crucial juncture between actionable data and media delivery.
Our unique profiling technology has been instrumental in our success to date. It is a renewed focus on these audience profiles and the data that drives them that will define MEDIATA moving forward”.
Ali explains “With access to inventory and data so abundant, it is vital to ensure these elements are paired up intelligently. This thinking informs MEDIATA’s whole media strategy”.
The MEDIATA technology stack uses these principles of Intelligent Reach throughout to create and manage audiences, before matching them, in real time, to the best suited ads in a brand safe environment. MEDIATA will continue to help agencies and brands reach highly targeted audiences and deliver top performing campaigns.
For further information please contact [email protected]